TiVo GameSkip Returns For Super Bowl LIII

TiVo’s 2018 “Game Skip” experiment appears to have been so successful that the DVR pioneer will once again invert their commercial skip functionality to spotlight Super Bowl ads. As described last year: Everyone knows that [the Super Bowl] commercials are some of the best, highest quality commercials of the year. So, we’re going to tag the … Read more

Hulu To Resurrect TiVo Pause Screen Advertising

Variety reports that streaming service Hulu intends to implement pause screen advertising beginning next year. This isn’t an entirely new development, since TiVo pioneered that “feature” way back in 2009. Given Hulu’s least expensive tier already runs traditional commercials, this appears to be both an additive disruption for users and revenue stream for the company. As … Read more

TiVo Will Redesign Guide (to sell ads)

Although Hydra was just deployed about a year ago and remains a work in progress, TiVo has announced development of yet another new interface — intended to better aggregate linear cable content alongside streaming video… to generate revenue. From the Seeking Alpha transcript of TiVo’s quarterly call: we began investing in a new opportunity that … Read more

TiVo “GameSkip” Spotlights Super Bowl Commercials

While we often ignore or outright bypass commercial interruption, TiVo recognizes the Super Bowl is different and has flipped the script by inverting its ad-skipping technology: Everyone knows that this Sunday’s commercials are some of the best, highest quality commercials of the year. So, we’re going to tag the game backwards, with the commercials and the … Read more

Amazon Gets Its New Smartphone Strategy Right

After the debacle that was the Fire Phone, Amazon is back in the smartphone business with what appears to be a winning strategy. Instead of developing their own devices, at significant expense, Amazon is partnering with manufacturers to replicate their Kindle and Fire tablet ad-serving, subsidized-hardware approach in addition to pre-loading the companies commerce and consumption apps. So they … Read more

TiVo Preps “Next Gen” Interface

While perusing the merger-related deluge of regulatory filings for notable nuggets, we learn that TiVo is developing a “Next Gen UI” (in addition to reinforcing another consumer product is coming, which we’ll discuss next). For color, Virgin Media indicates they “will be updating the existing TiVo set-top box to make its menus slicker and more picture-based.” Vertical lists of text are inefficient in many … Read more

Advertising Is Roku’s Biggest Business

We generally think of Roku in terms of streaming boxes and sticks. Yet, the company pitches themselves as a software platform and the reason hardware remains so affordable, for both consumers and television licensees, is because the company makes the bulk of its revenue elsewhere. From a Business Insider interview of Roku CEO Anthony Wood: I don’t think people understand … Read more