Tivo continues their trend of interesting promotions. Next week they’re hosting a long-overdue funeral for the VCR in New York City. By contributing a video cassette to the casket, you’ll be rewarded with a free Tivo (and a one year service commitment). Tivo says: As the curtain rises on one of the country’s ultimate consumer … Read more
The positive buzz surrounding Tivo is leading to some strange marketing synergies. The recent iRiver PMC deal makes sense as an option for watching Tivo To Go, but the JCPenny Dockers promotion is way out in left field. Dockers says: Buy $100 of Dockers Men’s Qualifying Apparel and/or Accessories Between September 25th and September 28th, … Read more
And I thought this month couldn’t get any worse for Tivo… First they’re hammered with bad press due to Macrovision DRM. That was followed by Metron, the company handling Tivo’s phone and web orders, folding last Friday. Little did we know Tivo had a television and web advertising campaign beginning this week. Sadly, Tivo is … Read more