Beyond TiVo VP Margret Schmidt operating well out of her lane to periodically chime in on the TiVo Community Forum, the site that TiVo once bankrolled hasn’t seen much company participation in recent years. That changed today with a marathon QA session handled by TiVo Chief Marketing Officer Ira Bahr. I appreciate his frank engagement with the community and his message (even if the Investor Relations group may not).
Ira provides quite a bit of insight into their market strategy with Bolt and intention to keep the hardcore happy with a more suitable product offering next year. I still think the Bolt has an uphill battle, as currently presented… but perhaps there’s time to deliver a more economical cord cutter-centric “Aereo Edition” this year or flip up pricing should they receive the lukewarm response I expect.