Advertising

Happiness is a DVR in Election Season

I’m not the only one who’s noticed how nice it is to have a DVR during election season. Pennsylvania and neighboring New Jersey are battleground states for several Congressional seats, and I’ve never been happier to be able to skip through a series of ad campaigns. Personally, I know where my votes are going, and … Read more

TiVo Makes New Friends, Expands Advertising Partnerships

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While TiVo, Inc. has been dinged in the past for both non-existent and poor advertising initiatives, it looks like they’re busy making up for lost time in forging new partnerships. A few months ago, TiVo worked out an interesting cross-promotional deal with Blockbuster and recently TiVo has cozied up to various groups in promoting KidZone. During prime time television, Target ran a commercial prominently featuring TiVo with KidZone and web tie-in. Next up, my buddy forwarded an email he received from Sports Illustrated pushing TiVo and the Guru Guides feature. Last but not least, TiVo has just posted job opening for Creative Services Project Manager with the following responsibilities:

  • Manages production of retail projects: Brochures, signage, packaging and all retail POP and sales collateral.
  • Oversees branding on tivo.com and works with web team on projects that require visual design
  • Manages design and production of online advertising and email communications

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Vlogging Killed the Blogger Star?

It’s starting. Now that we’ve had full blog network saturation, it’s time to kick into gear with video log (vlog) networks. Brightcove announced Monday the launch of Brightcove Network, a free service for anyone looking to start their own commercial Internet video channel. In a nutshell, Brightcove is trying to capitalize on the phenomenon spawned … Read more

Can You Hear Me Now?

Well here’s a shocker: Jupiter Research predicts that spending on mobile advertising will more than double between now and 2011. It’s a new medium for advertisers and I can only hope they’ll be a little more creative than they’ve been with TV over the last decade. (Think about it – even most of the Super … Read more

Never enough time… New Sony LocationFree LF-B20 with WiFi reviewed. (CNET) Is that a laser in your TV, or are you just happy to see me? (Australian AP) Nielsen’s commercial/advertising tracking effort stumbles. (NY Times) Another day, another web site streaming pirated TV. (WebTVHub)

Google Buys YouTube, Advertisers Rejoice

I have no idea what $1.65 billion looks like, but YouTube‘s gonna find out with a ton of Google stock. Based on initial coverage, it appears Google Video and YouTube will maintain distinct identities… other than the inevitable AdWords wallpapering. This acquisition might be a good opportunity to clean up the clutter — let’s relocate … Read more

Showtime Offering Mobile Video

Part advertising, part entertainment, Showtime has launched a web destination specific to mobile devices. They’re offering up Showtime programming info and video clips. While the site (wap.sho.com/dexter) seems a bit half-baked at the moment and not all phones will play .3gp files, this is worth keeping an eye on. Hey, it’s free! (Assuming you have … Read more