The TiVo Ministry pitched KidZone to clergy in Dallas and Atlanta this week while picking up the National Association of Evangelicals Seal of Approval. TiVo plans to visit other religious leaders later this month at the Islamic Center, Wiccan Church, and Temple Shalom.* Also this week, TiVo deployed on-box advertising to get the KZ word out. I still don’t have any use for this feature, but I imagine there are parents of varying political and religious leanings who will put it to use (and many who won’t bother).
Washington Post says: TiVo officials discussed its KidZone feature during a breakfast with religious leaders and handed out digital video recorders to ministers and others to try it out. “We know that kids are going to be exposed to the media, so why don’t we take the media on our own terms?” TiVo Inc. Vice President Joe Miller told the group of about 50. A similar gathering was held earlier this week in Atlanta.
*To the best of my knowledge that is a joke. ;)