Part advertising, part entertainment, Showtime has launched a web destination specific to mobile devices. They’re offering up Showtime programming info and video clips. While the site (wap.sho.com/dexter) seems a bit half-baked at the moment and not all phones will play .3gp files, this is worth keeping an eye on. Hey, it’s free! (Assuming you have an all-you-can eat data plan.)
Showtime says: This is a groundbreaking arrangement where a television network will give consumers cross-carrier access to video clips from its shows. At launch, the SHOWTIME WAP portal gives mobile users access to video clips and wallpapers from the critically acclaimed new Original Series DEXTER starring Michael C. Hall, as well as video clips from the Emmy®-nominated and Golden Globe®-winning WEEDS and the new sketch comedy series THE UNDERGROUND starring Damon Wayans. Content from other Showtime programming, such as SLEEPER CELL, THE L WORD and SHOWTIME CHAMPIONSHIP BOXING will be rolled out in the coming weeks.