Archives For Cord Cutting

Picking up Aereo’s assets back was one of TiVo’s more inspired marketing moves. But I wonder if it’s being squandered…

Since the deal closed, TiVo has sent out several waves of email campaigns to Aereo castaways… that may not be resonating, as TiVo, in its current form, isn’t much of an Aereo replacement.

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Harnessing Portlandia to tug on those cord cutting heart-strings, TiVo ratchets up the rhetoric today as they move into aereo.com with an impassioned 237 word plea. Some highlights: Continue Reading…

By way of the US Patent & Trademark office, we see that TiVo has submitted not one but four applications for a “TiVo Bolt” trademark. As their “late July” Aereo news announcement approaches (and assuming they’re still on schedule), I figured there was no way in hell TiVo could launch an online video subscription service to rival Sling TV as they target cordcutters… but, they seem to open that very door via verbiage found in the most interesting of the filings:

Subscription television broadcasting services; cable television transmission of personalized and interactive television programming

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And the rest: Continue Reading…

Comcast launches hardwareless in-home streaming service with cloud DVR

showtime-streaming

While I’ve been a fan of Showtime, often preferring their original content to HBO’s, my primary ding against the Showtime Anytime streaming service has been stereo sound. With the launch of Showtime’s new Internet streaming service this week, that does not require a cable subscription, I reached out to Showtime’s PR team. And the good new is that 5.1 surround sounds it coming to these services “very soon”. I expect this will apply to both native Apple TV and Roku Showtime apps, but the fascinating Hulu Showtime linkage remains a question for me given Hulu’s own auditory limitations.

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In addition to shortly launching a stand-alone service, akin to HBO NOW, Showtime has entered into an fascinating partnership with Hulu.

This July, Hulu brings you a new way to get SHOWTIME. Get up to 30 days free of SHOWTIME with a Hulu subscription and see what you’ve been missing! After your trial, you’ll get SHOWTIME for $8.99/month in addition to your $7.99/month Hulu subscription.

What makes this unique is a 20% Showtime streaming discount along with both on-demand and live content being accessed from within the Hulu interface. Beyond SHO’s willingness to give up some control, I wonder if this signals Hulu interest in Sling TV space — should we expect additional channel-like offerings?

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TiVo CEO Wants Cable Companies to Embrace Cord Cutting

TiVo’s gearing up for a new round of television advertising targeting cord cutters with a pair of DVR birthing videos. Generally speaking, most ads that attempt to be clever and edgy are neither. I found the spots very mildly amusing, but think the company would have been better served with more focus on the product’s capabilities (like Virgin) – beyond a rushed description that refers to Amazon Instant or Amazon Prime Instant video streaming as Amazon Prime. (I get brevity in a 30 second spot, but this is the company that couldn’t always spell Roamio.) Further, while I don’t know if TiVo took this through a focus group, I suspect “record antenna TV” versus “record over-the-air HD” is a clearer, more powerful descriptor, plus you still have OTA in the product name and cord cutting references. They do wisely avoid TiVo Roamio OTA pricing options, as that’d consume the entire 30 seconds… not to mention, changes could be in the air. Ultimately, the commercial’s value to TiVo largely depends upon where exactly it’s shown along with the corresponding audience’s sensibilities.

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By way of DISH Team Summit, Facebook, and a pair of low resolution videos we learn that not only is Channel Master getting real close to launching those “Linear Channels” of Internet content on DVR+, they’re also landing a SlingTV app. I’ve taken the liberty of concatenating the two grainy show-floor quick-takes (above) but intend to ping Channel Master to see how they feel if I shoot my own video (as I did for DVR+ upon release).

As the story goes, DVR+ is a fee-free, dual-tuning, over-the-air DVR (1TB, $400). That briefly lost its luster given TiVo Roamio OTA pricing that turned out to be a limited time offer (or another marketing mistake). However, TiVo’s return to unfavorable pricing makes DVR+, with the option of Sling TV, a highly compelling solution for a number of cord cutters. Continue Reading…