While TiVo creates amazing products and has successfully deployed their solution to numerous cable operators around the world, beyond patent litigation and licensing, they haven’t found much financial success. Basically, the writing was on the wall. Continue Reading…
Archives For TiVo
After blowing a 2015 holiday launch and abandoning their $1m “Aereo” acquisition, the TiVo Bolt OTA is seemingly shelved as an updated OTA-only Roamio DVR has been announced, featuring a generous 1TB of storage and favorable pricing, running $400 — that’s “all-in” with lifetime service, no recurring fees. Available May 2nd, this larger capacity Roamio OTA includes all the classic features you’d expect and a few new tricks, like commercial SkipMode. Sadly, given the intended audience, the box glaringly lacks newer cord cutter apps like a Sling TV or HBO NOW.
As with TiVo’s last software update, version 20.6.1 will primarily resolve additional open issues as the bulk of development and testing cycles are likely reserved for the upcoming OTA-only Bolt variant. So this isn’t exactly the most dramatic or blog-worthy topic and I didn’t really dig deep into what, specifically, this revision provides for Premiere, Roamio, and Mini owners. However, we’d previously been informed this particular update would finally enable TiVo Bolt out-of-home streaming, like Roamio Pro/Plus, to iPhone, iPad, and Android smartphones or tablets – a feature notably absent from Bolt at launch, given new under-the-hood transcoding hardware. And this incoming functionality is seemingly confirmed by new TiVo marketing materials (above), indicating owners can “watch shows anywhere on your mobile device.” Assuming, of course, the content isn’t flagged and locked down by your hostile and punitive cable company (i.e. TWC).
20.6.1 begins deployment within the next couple weeks and, if you’d like to be amongst the first in line, register your TiVo units via the just-launched Priority Update Request.
As TiVo marketing continues to struggle, amidst “Patent Trollvi” merger rumors, the company appears poised to shake up Bolt pricing come May 2nd. While retail sales have been on the upswing, I wouldn’t call them stellar and I can’t imagine TiVo would outright raise prices. However, I could envision a scenario where they drop the bundled year of service to lower the cost of entry and potentially further reduce churn as the folks who buy-in come prepared for a recurring monthly fee. Further, with a Bolt OTA model supposedly back in play, after missing its 2015 launch, they’ll want to make pricing as palatable as possible given a high percent of price-sensitive consumers in the cord cutting category.
As we ponder an uncertain TiVo retail future, the non-DVR company ;) has just updated TiVo Online with a valuable new feature for existing customers. TiVo’s marketing team remains missing in action, but reseller Weaknees has the details:
If you have a Series3, Series4 (Premiere), Series5 (Roamio) or Series6 (Bolt), you can now bulk transfer recordings from the old TiVo to the new. The transfer process is done online, so both boxes have to be on your TiVo account and be networked.
Whether unloading, upgrading, or whatever, this is way more convenient than manually moving recordings one-by-one between DVRs or using a computer intermediary with kmttg, for those not already setup in that manner.
You will need one TiVo Bridge Adapter if your DVR cannot use a wired Ethernet cable to connect to your home network. If your DVR can use a wired Ethernet connection, you do not need TiVo Bridge; just connect a coax cable to your DVR, and you’re all set!
The TiVo-branded (Actiontec) adapter was originally unveiled at CEIDA last fall but is obviously available to both integrators and customers alike. As a FiOS household, running Verizon’s mostly sufficient router, my coaxial cable is already lit up for networking and works well in a Roamio+Mini configuration.
TiVo’s always had a bit of a marketing problem. Yet it’s not exactly clear if it’s because their value proposition is difficult to communicate (possibly) or their efforts are misguided (definitely) or a bit of both (likely). But it’s deliciously ironic that they’ve announced they’re dialing back their advertising spend … the very same month their research unit indicates a negative impact on brand awareness and sales. Skate to where the puck will never be?
Cutting TV ad spending led to much lower sales for most of the marketers included in a new study. […] For every dollar cut from the TV budget, sales fell $3 dollars, the research found. Return on investment dropped as well. The average marketer reduced its ad budget by $3.1 million, resulting in lost sales of $8.6 million. […] In terms of other marketing goals, the companies that cut their ad spending reached fewer potential customers.
And then on the consumer side, we are going to be investing less in the Marketing of consumer.