Press Release: TiVo Showcases Increase Consumer Interaction and Help Advertisers Reach Fast- Forwarding Viewers
Sprite, America’s #1 lemon-lime soft drink and TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced a partnership that will feature a cutting-edge interactive advertisement on a TiVo Showcase. Beginning July 24th and running for two weeks, the Showcase will feature a part of Sprite’s “subLYMONal” campaign. This is Sprite’s first interactive advertising run on the TiVo platform.
The TiVo Showcase allows brand marketers to better engage consumers in a deeper, more involved dialogue through long form entertainment content. Sprite’s “subLYMONal” ads will have a “Gold Star Sponsorship” on TiVo Central. Viewers can follow a link to a Showcase where they can view Sprite ads and then, using TiVo’s Trick Play features, find out how to use Sprite “subLYMONal Codes.” TiVo also displays “interactive tags” in Sprite’s advertising as it appears on TiVo DVRs, allowing viewers to pause television and click-through to Sprite’s TiVo Showcase to view more Sprite content, without missing even a second of the TV show they were watching.
“TiVo has the only interactive advertising solution dedicated to DVR viewing and we are excited to add Sprite to our growing list of interactive advertising partners,” said Davina Kent, Vice President, National Advertising Sales at TiVo. “Providing the only platform for DVR-ready creative, TiVo is helping advertisers overcome commercial fast-forwards with unique and exciting advertisements that allow them to further connect with their target audience through the television and increase the overall awareness of the brand.”
“SubLYMONal” advertisements will feature special codes embedded in the content and only revealed if viewed in slow motion that can be entered at the brand’s new website, www.subLYMONal.com. The site allows people to interact with the advertising and provides different ways for consumers to create their own “subLYMONal” experiences.