TiVo Picks Up Interactive Television Emmy

In a shocking upset, TiVo scored an Interactive Television Emmy at the AFI Digital Content Festival. Actually, is anyone really surprised TiVo took home top honors? ABC also picked up an Emmy for their experimental web streaming platform. Awards will be handed out at the Creative Arts Awards Ceremony in LA on August 19.

This year’s Interactive Television Emmy Awards recognize original interactive television programming content, applications and services that have been deployed in the United States between June 1, 2005 and May 31, 2006 and that have demonstrated creative excellence. “TiVo was the very first offering in the DVR space and it is great that they are still leading the way,” said Brian Seth Hurst, Governor of the Television Academy’s Interactive Media Peer Group. “The TiVo service is certainly impressive in both its offering and user experience and meets the standard of excellence. It’s easy to see why the voters deemed it worthy of the Emmy.”