Earlier in the month I sat down with Mochila CEO Keith McAllister and got the 1-hour version of what it is Mochila does. As best as I can sum it up, the company offers a-la-carte, multiplatform syndication. Together those words make it sound thoroughly uninteresting, but actually Mochila brings an intriguing approach to the new media market… at least once you get your brain wrapped around the concept.
Here’s how it works. Anyone can become a buyer or seller of content by joining Mochila’s network. (Sellers are vetted to make sure they’re selling legit material and no naughty stuff.) If you’re buying, you can choose text, photos, audio or video, and either pay money to redistribute the content – online or offline – or syndicate it with advertising. If you’re selling, you can make your content available on whatever terms you like. Mochila has a handy licensing system that lets you customize everything from price to embargo times to the specific publishers you’re willing to do business with.