TiVo has just launched My TiVo Gets Me, a marketing website with social networking features (create a searchable profile, link a YouTube video). In conjunction with the new site, they’re giving away a Series3 and 42″ plasma to the person who submits the best video detailing how TiVo delivers their “deepest passion.” Speaking of deep passion (huh?), TiVo is hosting mixers in the next week for those of you located in New York, Atlanta, Los Angeles, Boston, and San Francisco.
Update: Perhaps this is the “marketing blitz” Bear Stearns referred to… As the My TiVo Gets Me campaign also includes online and print advertising plus some well-produced television commercials:
5 thoughts on “My TiVo Gets Me: Web 2.0?”
I made myself a profile. It’s fun stuff, but the manual approve process seems tedious… I hope TiVo hired some college interns for the drudgery.
Here’s what I’d like see in v1.5: Provide my personalized URL without making me sending an email message (to myself). Somehow tie this into my Now Playing list, let me add friends, and then share suggestions. And if TiVo gives me some sort of little badge, I’ll even put it on my blog.
Just FYI if you were thinking of applying for the contest and own Tivo stock….
“Employees, shareholders, officers, directors, agents, representatives of Sponsor, Fulfillment Systems, Inc., The Kaplan Thaler Group, Ltd, the legal, promotion and advertising agencies of any aforementioned entity, and their immediate family members and those living in their household, and each person or entity connected with the production or administration of the Contest, and each parent company, affiliate, subsidiary, agent and representative of any aforementioned entity are not eligible.”
No stockholders? Doh! I was going to break out footage of my son at age two expertly navigating TiVo and selecting from a huge selection of shows available just for him so that I could enjoy my deepest passion; peace and quiet. It is good stuff… too bad.
This campaign seems quite weak to me. Tivo IS a better product, but why would someone want to build a profile on this site. The antenna gag seems weak to me.
I used to use (and love) my Tivo until it broke. But the cable company version is “good enough” when you compare the money Tivo wants vs. what my cable company wants…
I LOVE TODAY TIVO FORME.
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