TiVo’s getting a little bit social (hey, it’s the thing to do) in launching “My TV” on Facebook. As you would expect, one can add, rate, and review all sorts of television programming. There’s also links to online scheduling (for us TiVo customers), but no integration with Facebook’s existing TV show favorites or a method to import your existing Season Passes, Now Playing list, etc. Interestingly, TiVo didn’t name the widget after themselves and clearly indicates one doesn’t need to be a TiVo owner to participate. Which is a smart marketing move. (via Gizmo Lovers)