While TiVo, Inc. has been dinged in the past for both non-existent and poor advertising initiatives, it looks like they’re busy making up for lost time in forging new partnerships. A few months ago, TiVo worked out an interesting cross-promotional deal with Blockbuster and recently TiVo has cozied up to various groups in promoting KidZone. During prime time television, Target ran a commercial prominently featuring TiVo with KidZone and web tie-in. Next up, my buddy forwarded an email he received from Sports Illustrated pushing TiVo and the Guru Guides feature. Last but not least, TiVo has just posted job opening for Creative Services Project Manager with the following responsibilities:
- Manages production of retail projects: Brochures, signage, packaging and all retail POP and sales collateral.
- Oversees branding on tivo.com and works with web team on projects that require visual design
- Manages design and production of online advertising and email communications