Wal-mart’s Disc-to-Digital service, launching under the Vudu brand, became available today. That’s the theory anyhow. Unfortunately, reps at two different local Walmart outposts tell me they haven’t yet been trained and I was unsuccessful in getting my discs “converted” during lunch.
Backing up a bit, this new service falls under the studio-backed UltraViolet initiative — which aims to provide a global content licensing and streaming catalog. Buy a DVD, get a digital copy. Buy a digital copy via Flixter, watch it on Vudu. Etc. And, while I had some initial doubts, it seems as if the component partners and pieces are actually starting to coalesce nicely. However, you’ll forgive me for remaining skeptical and apprehensive in the licensing of digital content… given the abandonment of other relatively prominent solutions, such as Yahoo Music or Microsoft PlaysForSure. Not to mention my less-than-stellar experience today.
