One of the most compelling features of Roku, and why they’ve been relatively successful as a scrappy startup, has been their open platform — enabling just about any person or group to produce a video streaming app. Well, fun time’s over. And, apparently, DISH offered Roku enough cash to lock out third party International and foreign language channels… public, private, free, or paid.
From Roku’s email to developers:
Going forward, DISHWorld will be our exclusive partner for the distribution of international content in North America. We believe that this relationship with Dish will result in a greater variety of content as well as higher quality content for our users as well as better results for owners of international content. However, as a result of the exclusive arrangement, many existing international or foreign language channels will be migrated off of the Roku platform in the coming days and weeks.
From Roku’s forum comments:
Due to the exclusivity and to help make sure there is no confusion for new channels, we have updated the developer agreement to require all international or foreign language channels to require written permission before proceeding on Roku (this includes private channels). Typically, we’re going to ask that you speak to DISHWorld first. There may be (and are) cases where they will waive the exclusivity for certain channels or content, but you’re going to have to speak to them to discuss.
Meanwhile, the $99 Vizio Co-Star is up for pre-order today. And, presumably, Google is above such shenanigans should their platform and app marketplace take off…