Amazon and Roku are officially on board as distribution partners for the National Football League’s soon-to-be-launched digital network NFL Now. That’s good news if you’re a football fan because it means there will be a lot more ways to watch NFL Now when it debuts in August that don’t include maxing out your mobile data plan.
When NFL Now was first announced, the League highlighted Verizon as a partner (and later Microsoft and Yahoo), and the ability for consumers to download the Verizon NFL Mobile app for video viewing over the company’s LTE network. Verizon plans to stream NFL Now content using multicast technology. However, while multicast streaming should mitigate bandwidth concerns on Verizon’s side, it presumably won’t lessen the impact on subscribers’ data plans. A few hours of mobile TV watching could easily take you right over your data cap.