Archives For Advertising
Last month, TiVo repurposed their iconic thumbs up/down buttons for an “Advisors” experiment — providing viewers a method to rate The Voice finalist performances. And the results are in, with over 40,000 recorded clicks correlating perfectly to show results:
|Contestant||Thumbs Up||Thumbs Down|
We hope this is something TiVo intends to flesh out, as it could be compelling on a number of levels – both in terms of offering more compelling interactive advertising (versus the gratuitous pause menu ads) and enhancing the appointment television experience for big events. Indeed, next up for TiVo is the Super Bowl:
Again, our thanks for your assistance. As some of you guessed, this was a test run for a larger experiment we’ll conduct related to a certain football game in February. We’ll send out the details in a few weeks.
LG’s re-ignition of webOS as a fresh, fun, and spry smart television platform has been generating a lot of buzz here at CES. Indeed, in my limited exposure, it looks quite nice. But it’s not all about us… as a major component of LG’s webOS strategy revolves around interactive advertising.
The strength of webOS is also its weakness in regards to ads. While most smart TVs bury their apps in submenus, with these sets, the UI is front and center and every activity is an “app” – including accessing live TV, settings, etc. Meaning, advertising may permeate the webOS and television viewing experience. Am I being overly sensitive (to Truvia and McDonalds) or is this a deal breaker?
Perhaps another benefit of the TiVo 20.3.8 software update is a framework to tabulate in-show tenor by repurposing those iconic TiVo thumbs up/down remote buttons (versus their original purpose to rate programming as a means of generating suggestions). Classified as an “experiment” by “TiVo Labs”, select customers have been recruited to test this new functionality:
If you’re interested in helping out, here’s what to do:
- Watch The Voice episode “Live Final Performances,” airing Monday, 12/16 at 8 PM/7 Central.
- As you watch the episode, please use the Thumbs Up and Thumbs Down buttons on your TiVo remote throughout the episode to rate the contestants’ performances.
- Really loving it? Press Thumbs Up! Totally hate it? Press Thumbs Down!
- You can use the Thumbs buttons as many times as you want throughout the episode.
- You can use the Thumbs buttons more than once on the same performance.
- Feel free to fast-forward, pause, and rewind as usual.
You don’t have to watch the episode live as it airs, but if possible, please try to watch the episode on Monday night. Sound interesting? Just watch and click — that’s all you have to do. There’s no online survey, just “vote with your remote.”
While TiVo’s collected this sort of behavioral data before, Continue Reading…
Hot on the heels of Roamio’s out-of-home streaming release, TiVo and Sling have begun trading blows online. And, once again, TiVo is positioning their DVR as the One Box. However, unlike the Premiere platform, they have a much more compelling argument this time around… featuring that aforementioned streaming and a usable Netflix client. However, without the Opera TV app store, they still fall ridiculously short of Roku’s vast library of channels and TiVo’s limited DIAL support is no match Apple’s infinitely capable Airplay.
In the other corner, Sling lays out a streaming comparison that is mostly correct. TiVo Roamio is currently limited to iOS and WiFi, whereas a Slingbox is largely agnostic when it comes to connection and platform. Sling claims Roamio is incapable of automatic quality adjustment, which we now know to be inaccurate Continue Reading…
On the cusp of out-of-home streaming, and as anticipated, TiVo has begun to dial up Roamio advertising ahead of the holidays. By way of Steve Lunceford, as you can see above, Sea-Tac Airport is already blanketed in thousands of square yards of TiVo vinyl promoting the Roamio’s ability to offload recordings for our in-flight viewing pleasure. Beyond this multipanel behemoth, Steve also came across a lighted sign in a seating area that communicates:
Make travel plans with your TV shows. Download recorded cable shows to watch on your iPad. Only with TiVo Roamio.
Of course, only two of the three Roamio models… actually roam. But we’ll leave that mess to TiVo’s marketing and legal teams.
On the other end of the spectrum, Continue Reading…
No one was more excited than I to see that the ACC Digital Network had created a Roku channel. And my excitement lasted just long enough to download the channel and fire up highlights of former Duke basketball player Mike Dunleavy. Unfortunately, that’s where the fun ended.
Where to start? With the video quality? Horrific. How about the overall selection of clips? Lame. And then there’s my favorite: the advertising.
You see, the ACC Digital Network has partnered with a company called adRise, which describes itself as “the largest content distribution and advertising monetization engine for streaming and connected TV devices.” The “monetization engine” throws up an advertisement before every single clip available on the ACC channel. It doesn’t matter if the clip is 30 seconds, or if you exited out of a clip and are trying to return to resume play. There’s an ad. And not just any ad, but the same ad, over and over and over. (Thanks, Progressive lady.)
It’s 2013. Streaming video companies should know by now not to over-saturate content with pre-roll ads, or to stock only a single commercial in the ad inventory. That’s not monetization. It’s scaring your audience away.
In good news, however, the ACC network says it plans to expand from the Roku to other streaming boxes and smart TV platforms. I can’t wait.
No Southwest Airlines seat-back displays? No problem. Bring your own device (laptop, tablet, or smartphone) and enjoy free access to 13 channels of live television on board Southwest’s 400 WiFi-enabled aircraft in exchange for sitting through a mere 30 seconds of pre-roll advertising. Beyond mile high video streaming, DISH and Southwest are further collaborating on the marketing front with a nationwide push – new DISH Hopper subscribers will receive 12,500 Rapid Reward points and an iPad 2.
(Sadly, Southwest retired their non-stop IAD-LAS route and we rarely have reason to fly them these days.)