Search Engine Strategies Conference & TiVo, Part 2
After Day 2 of the Search Engine Strategies Conference 2007, Bear Stearns concludes TiVo is in a good position to ride the coattails of online video advertising (spending increased 82%). Bear Stearns writes: While online video advertising will compete with DVRs, especially in a converged world, there are similarities — targeting “in-market” purchasers, interactivity, measurability … Read more