For those of you still not satisfied with the current crop of movie recommendation services, you’ll soon have another option available to you. Jinni’s new interactive movie rating website is trying to do for movies, what Pandora has done for music. Although the site doesn’t stream any of the films that they recommend, but provides convenient links to places where you can find the films online (Netflix, Blockbuster, Hulu, etc.) Apparently, the company has been live for a few months now, but I just discovered them after catching a review of the service on Read Write Web. Last week, I signed up for the private Jinni beta and have been pretty impressed so far.
Jinni includes reviews, photos and even trailers for each film in their database, but their movie filtering software is the real bread and butter. Most of the content you’ll find on their movie description pages is pretty much available on any of the other movie sites, but their “movie genome” information is exclusive. Through a process of human and computer intervention, they’ve categorized every film in their library using information from the movie’s plot, mood, genre, time period, critic reviews, story type, and attitudes. Viewers are then able to filter their search results by using these definitions.