Comcast’s long standing relationship with TiVo is nearly ready to bear fruit in the form of On Demand integration. Joint customers of the companies will receive Xfinity On Demand access via retail TiVo Premiere DVR hardware. During TiVo’s quarterly call, CEO Tom Rogers indicated field trials are underway and that public deployment to the San Francisco Bay Area “is weeks not months away.”
This collaboration looks quite different than their initial partnership, which resulted in TiVo software running on Motorola hardware to be marketed and deployed by Comcast. Unfortunately, the product wasn’t well received and was never deployed further than New England. If at first you don’t succeed, try, try again? Rogers:
We started down one path and from a technical point of view completed it successfully, and they had difficulty rolling it out from an operational point of view. But we got back together and said, what would be a way that gets a product out that does not have those kind of operational difficulties
Indeed, the new solution is operationally distinct and something Rogers characterizes as a “hybrid” approach…