After Day 2 of the Search Engine Strategies Conference 2007, Bear Stearns concludes TiVo is in a good position to ride the coattails of online video advertising (spending increased 82%). Bear Stearns writes: While online video advertising will compete with DVRs, especially in a converged world, there are similarities — targeting “in-market” purchasers, interactivity, measurability … Read more
So now that I’m close friends with the Colonel, he’s looped me in to all their advertising techniques. Today, KFC launches a television commercial utilizing the “mosquito tone” that only those young whipper snappers can hear.
Anyone 20ish or younger care to verify that the sound is present?
After Day 1 of the Search Engine Strategies Conference 2007, Bear Stearns believes TiVo is uniquely positioned to capitalize as companies reevaluate their return on advertising investments. Bear Stearns writes: As TiVo gains distribution across the Comcast and Cox subscriber bases, and DVRs reach critical mass, we believe advertisers will be attracted to the “new” … Read more
We get several dozen press releases a week. Some are relevant, but most are not, and a few are downright crazy. I think it’s time to shine a light on some of this silliness… Today, I received an open letter to American Idol’s Sanjaya from KFC’s President (who isn’t named Colonel Sanders). Here’s an excerpt … Read more
Jeremy was disappointed to discover Comcast dropped banner ads onto his DVR this week:
I noticed I’d lost about 1/8th of my overall screen space to a new “advertisement slot.” Worse yet, I’ve lost 2 (of 6) lines of the visible grid area, meaning I have to spend roughly 1/3 longer than before just to scroll through channels.
Assuming he’s stuck with them, JT provides several interesting suggestions on how Comast (or is it Motorola?) might improve their ad-serving implementation. Until then, he wonders where that Comcast-Motorola-TiVo is… While he’ll get a better interface (one day), the ads won’t be going away:
make the TiVo(R) service and advertising capability widely available to Comcast customers
combine TiVo’s unmatched DVR features and innovative advertising capabilities with the power of Comcast’s advanced digital television services
TiVo and Comcast will make TiVo’s interactive advertising platform available across Comcast’s customer base
We humans have a tendency to want to quantify absolutely everything, which is why it’s no surprise that bean counters have fixed their beady little eyes on the world of online video. Where Nielsen dominates broadcast TV metrics, web analytics companies are now carving out a niche in video on the Internet. And the nature … Read more
A periodic roundup of relevant news… Customer solves TiVo Series1 DST issue: TiVo Community Official S1 Daylight Savings Time opt-in fix: TiVo “Reel” hoops with John Salley: TiVo Toast Titanium TiVo Transfer fix: Roxio
A periodic roundup of relevant news from our other blogs… The Real Story on VOD: Connected Home 2 Go The FiOS Connection: Connected Home 2 Go TV Advertising – Staples v Office Depot: Digital Connection On Apple TV: Connected Home 2 Go