TiVo’s Pause Menu Spam Hits S3/HD Units

TiVo’s newest form of advertising, which debuted a few months back on Series 2 units, has now begun to encroach on the Series 3/TiVoHD platform. As TiVo proclaimed in December: Using the TiVo Pause Menu, advertisers can, for the first time, reach audiences with targeted product messages displayed within the pause screen of a Live … Read more

Moxi Site Redesign: All About TiVo

moxi-vs-tivo

Two months after meeting with Digeo at CES, I’ve yet to receive a Moxi HD DVR ($800) loaner. In fact, three months after initial retail availability, there hasn’t been a single review. And the AVS silence is unprecedented: “Seems pretty sad that no one on an A/V enthusiast forum like this will admit to taking a chance on this unit.” I’ve never seen a flagship product launch go down like this. Although, given Diego’s long history of under-achievement and broken promises, I shouldn’t be surprised.

Over the weekend I surfed on by the Moxi website to learn what, if anything, is going on. And discovered a redesign that spends a lot of time talking TiVo. A Moxi-TiVo comparison is quite natural given TiVo’s status as the incumbent and really the only other retail cable DVR competitor. However, Google reports over 20 pages of TiVo mentions… which seems a bit excessive. Why not stand on your own merits? Some samples:

  • The MOXI HD DVR beats TiVo in so many areas
  • TiVo tries the same thing, but fails in the effortless department
  • TiVo strikes out by putting their fuzzy, elderly menu right on top of the program you’re (trying) to watch
  • TiVo serves ads in their pause feature. Moxi’s is free.
  • Then there’s TiVo, brazenly asking you for as much as $12.95 a month for the privilege of using something you already bought

As you might expect, Digeo doesn’t point out Moxi’s (current?) video on-demand shortcomings compared to TiVo’s Amazon VOD (soon in HD) and Netflix streaming. But several of Digeo’s jabs are valid. TiVo’s aging UI still isn’t really optimized for 16:9 HDTVs and various tacked on (HME) apps employ (slow) inconsistent interfaces. I’d also appreciate the eye candy of picture-in-guide (PiG).

Of course, Digeo’s key Moxi differentiation is bundling service versus TiVo’s additional fees (monthly or pre-paid) and ad-serving. As far as the total cost of ownership (TCO), Moxi has put together a chart illustrating that Moxi is less expensive over a four year period. However, they point to the TiVo HD XL… with double Moxi’s storage and cite the MSRP versus the street price. (Currently ~$100 less for TiVo; MSRP=street for Moxi.) So, in reality, the costs are comparable for what you get over this time period. As long as Digeo remains in business to serve guide data.

Regarding the advertising, for many of us, one of TiVo’s initial value props was the ability to bypass commercials. Yet, we’re now confronted by ads all over the UI. However, Digeo’s ad-free sales pitch rings a bit hollow… as they’ve hedged their bets with this fine print found in the footer of every relevant page: “Certain current and/or future features/services provided by third parties may contain advertising.” And even the fee-less nature of the Moxi HD DVR may be finite: “Certain future services may be offered at additional cost.”

Read more

Verizon Hub gets Internet Radio (plus ads?)

I swung by the Verizon mall kiosk today to play a bit with the Verizon Hub ($200). Unfortunately, I only had my iPhone with me and wasn’t able to take stellar photographs. But it should be clear (enough) that the promised streaming Internet radio has arrived. Verizon’s initial music source/partner is iheartradio.com, a Clear Channel … Read more

The Superbowl Ad Aftermath

Ah, the day after the Super Bowl. Time to reflect on the advertising hits and misses. But how do you quantify success? (Or failure.) USA Today provided about 300 select viewers in Oregon and Virginia “ad meters” for rating commercials in real time. Of course, we also saw  a wide variety of web-based polls open to all. Annually, TiVo takes the unique approach of analyzing ad success based on a sampling of DVR interaction – pauses, replays, etc. In addition to providing a top ten list of commercials, they’ve identified the top five moments per half:

Click to enlarge

After speaking with TiVo today, I’ve gotten a bit more insight into their second-by-second analysis from Todd Juenger, VP of the Audience Research and Measurement unit. The line above charts viewership in TiVo terms, and is cumulative based on how many times video is watched – taking into account those rewinds, on top of straight up viewing. The spikes clearly indicate areas of interest and total viewership seemed to have increased as the game progressed. We surprised Todd by actually focusing on the football towards the end as Cards staged a comeback: “Historically, the commercials always get highest viewership spikes, from rewinding and multiple views. The fact that the 5 highest viewership moments in the 2nd half were all game related, not commercials, is remarkable.” So, was the game that good or were the commercials that lame?

Me, I can’t say I loved any of the commercials. However, the pair I immediately recalled today, beyond the movie trailers, were the Doritos and Cheetos spots. I’ve been known to consume more than my fair share of junk food, although both ads were memorable for other reasons. The Cheetos ad was both amusing and somewhat creepy – think the Burger King. Not to mention I haven’t seen Chester the Cheetah in over a decade. (“It’s not easy being cheesy.”) And who doesn’t want to smash things at work? Which is why I found the Doritos Crystal Ball ad entertaining. As it turns out, the commercial wasn’t even developed by a pricey advertising firm. As far as misfires, the Sobe Lizard football ballet was a nonsensical disaster. And there’s probably a large contingent of television owners that Vizio didn’t connect with utilizing a condescending ‘you spent to much’ pitch.

In the recycling of tech category, DreamWork’s Monsters vs Aliens commercial and Sobe’s ballet were both presented in 3D. We don’t feel like we got much of a return on investment, given the time spent tracking down glasses and then cutting them out. In fact, while the movie looks cute, I’d rather catch it unencumbered by cardboard glasses and 3D effects that really didn’t seem to add much to our enjoyment. For compelling 3-D experiences, I’ll continue to stick with the Orlando theme parks.

Read more

Are You Ready For Some Football?

The big day has arrived. And while many will be watching football, the advertising industry (and their clients) hope we’ll tune in for NBC’s big pay day ($206 million). Although much of the advertising action will be simulcast online… NewTeeVee’s put together a roundup of web destinations to catch Superbowl commercials. And, if 80s action … Read more

Tech On TV & What We’re Watching

While catching up on Secret Diary of a Call Girl, and inspired by Engadget’s periodic Screen Grabs column, a few bits of tech caught my eye last night. Season 2 is just getting started (in the US, anyway), and the first thing that struck me is the opening sequence resembling the (former?) Zune desktop software … Read more

The Cost of Music

We’ve finally seen some definitive proof (above) that Sirius XM will begin charging for online streaming ($3/mo), Pandora has brought audio advertising into their web player/experience, and Apple, along with their studio partners, is implementing variable track pricing. Obviously, there’s also a sizable contingent of people who feel free to help themselves. In light of … Read more

Meta Blogging: Marketing with “Viral” Video

While we generally cover online video from a viewer’s perspective, today I’d like to make a few points on marketing with video after taking a gander at Lenovo’s latest project. As you probably know, for the last several years both Mari & I have guided a variety of tech companies in their online outreach strategies. … Read more