TiVo Inc. (Nasdaq: TIVO), the creator and leader in advertising solutions and television services for digital video recorders (DVRs), today announced an upfront, multi-million dollar advertising agreement with Interpublic Media, which oversees the media services operations of the Interpublic Group of Companies (NYSE: IPG), including Initiative, MAGNA Global, Universal McCann and a number of leading specialist media agencies.
“TiVo is pleased to have Interpublic Media as the first major advertising holding company to sign an upfront deal. This agreement further validates our commitment to the advertising industry and presents an opportunity for all of Interpublic’s clients to leverage TiVo’s DVR advertising to reach an attractive demographic,” said Tom Rogers, President and CEO of TiVo. “TiVo offers an interactive advertising solution that enables the consumer to pause television and engage in a branded advertising experience, without missing even a second of the TV show a viewer is watching. We are excited to expand our long-standing relationship with Interpublic and look forward to capitalizing on their intellectual capital, experience and relationships in the future.”
Dave Zatz
MovieBeam On The Cheap, Only $49
MovieBeam, originally priced at $249 plus $30 activation, dropped to $199 without an activation fee about a month into sales. As I wrote, that price still struck me as barrier to entry given the per-movie rental fees. Well, how does 49 bucks sound? MovieBeam’s online media account manager sent me a note to spread the … Read more
Interesting News Dave Hasn’t Covered
Never enough time… TiVo and do-it-yourself television. (CNET) $9.99/mo commercial-free BabyFirstTV debuts. (Associated Press) Apple FrontRow and QuickTime updated. (AppleInsider) Why the world doesn’t need Hi-Def DVD’s. (NY Times) EchoStar 1Q profit down on TiVo victory. (Business Week)
TiVo Adds Spam (Yet Again)
We started with Showcases and those “yellow star” menu items, then graduated to the pop-up ads, followed by advertising masquerading as downloadable video, and just this week Product Watch commercials-on-demand were launched. Having fun yet? Now the already cluttered Series 2 Music, Photos, Products, and More area is gaining a custom Lexus application. Would you like a little TV with your commercial?
See comments below for more opinion…
TiVo says: TiVo Inc., the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today unveiled the first advertiser custom application, the Lexus Car Configuration Tool, that will be integrated into a Showcase on the TiVo(R) service. Adding to TiVo’s advertising product portfolio, the custom application provides advertisers with increased consumer engagement through unique interactive elements and an increased response rate over traditional campaigns.
RSS Ads Removed
I’ve gone ahead and dumped the irrelevant Yahoo RSS feed ads. Ping me if you notice any weirdness over the next day or so.
Sling Media Applies For Patents, Alludes To SlingCatcher
Sling Media’s three Slingbox technology patent applications submitted last June have hit the US Patent Office database. Of particular interest is an allusion to the inevitable SlingCatcher device, a hardware appliance designed to receive streaming video for television display without requiring an intermediary computer. I imagine Aussie Ron can hardly wait!
The local clients can be any number of device types, including but not limited to desktop and notebook PCs, Web tablets, PDAs, embedded clients built expressly for the purposes of decoding the streams of the personal broadcaster, and other devices capable of receiving and/or playing a media stream over a network.
As with the local clients, the remote clients may include any number of device types, but not limited to desktop and notebook PCs, Web tablets, PDAs, embedded clients built expressly for the purposes of decoding the streams of the personal broadcaster, and other devices capable of receiving and/or playing a media stream over a network.
Interesting News Dave Hasn’t Covered
Never enough time… Blu-ray is doomed. (PC Magazine) T-Mobile Europe to ban heavy data usage. (jkOnTheRun) Commercial server-hosted MP3 HME application released. (MP3tunes) Microsoft unveils beta of Windows CE 6 operating system for embedded devices. (CNET) GE debuts one-second ad targeted at PVR users. (PVRWire) Warner Brothers to team with BitTorrent for movie sales. (Engadget) … Read more