We started with Showcases and those “yellow star” menu items, then graduated to the pop-up ads, followed by advertising masquerading as downloadable video, and just this week Product Watch commercials-on-demand were launched. Having fun yet? Now the already cluttered Series 2 Music, Photos, Products, and More area is gaining a custom Lexus application. Would you like a little TV with your commercial?
See comments below for more opinion…
TiVo says: TiVo Inc., the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today unveiled the first advertiser custom application, the Lexus Car Configuration Tool, that will be integrated into a Showcase on the TiVo(R) service. Adding to TiVo’s advertising product portfolio, the custom application provides advertisers with increased consumer engagement through unique interactive elements and an increased response rate over traditional campaigns.
“Delivering the first advertiser custom application on TiVo boxes allows us to further our lead in the industry in providing interactive and integrated advertising solutions through the television,” said Davina Kent, Vice President, National Advertising Sales, TiVo. “TiVo is committed to developing products and partnering with innovative advertisers to deliver relevant, interactive advertising that enhances the overall entertainment experience for TiVo subscribers. It is through TiVo’s unique technology that consumers have the ability to spend as much time as they choose to with an advertisement, while ensuring that they do not miss a second of their programming.”
Through a complete integration with TiVo’s advertising products, this new custom application will now let TiVo subscribers with a broadband-connected TiVo(R) Series2(TM) DVR customize the new 2007 Lexus ES 350, learn more about Lexus’ newest model, experience an ES 350 photo slideshow, request a dealer contact to schedule a test drive, and locate the Lexus dealer closest to their home, all from the comfort of their living room.
“We’re thrilled to expand our advertising relationship with TiVo, making it more convenient than ever for consumers to learn about the new Lexus ES 350,” said Deborah Meyer, Lexus vice president of marketing. “TiVo gives their subscribers the opportunity to control their media, allowing them to tune into what they want, when they want and helping them to discover something new. We believe that TiVo interactive advertising allows us to reach consumers in an innovative and unique way.”