Dave Zatz So now that I’m close friends with the Colonel, he’s looped me in to all their advertising techniques. Today, KFC launches a television commercial utilizing the “mosquito tone” that only those young whipper snappers can hear.
Anyone 20ish or younger care to verify that the sound is present?
A periodic roundup of relevant news… from our other blogs. Wireless carriers like convergence: Connected Home 2 Go BeyondTV 4.6.1 with QAM support shipping: SnapStream Blog Fiber as recruiting tool: Connected Home 2 Go The DIBA debate: Connected Home 2 Go
After Day 1 of the Search Engine Strategies Conference 2007, Bear Stearns believes TiVo is uniquely positioned to capitalize as companies reevaluate their return on advertising investments. Bear Stearns writes: As TiVo gains distribution across the Comcast and Cox subscriber bases, and DVRs reach critical mass, we believe advertisers will be attracted to the “new” … Read more
A few weeks after being killed in District Court, Cablevision is taking their network DVR concept to a higher authority. Cablevision really only has three options: Broker deals as Time Warner has, drop the idea, or continue the fight. Guess what they chose? According to Multichannel News… Hoping to revive plans to pursue a network-based … Read more
Several people have gotten in touch regarding yesterday’s CNET blog post: Apple TV does not stream over the Internet or across a cellular phone network, but the SlingBox does. And Sling Media, the maker of the SlingBox, confirmed to CNET News.com on Monday that the company is working on making the Slingbox compatible with Apple … Read more
Looks like TiVo is quietly rolling 8.3 out to a few select customers. Expect a full rollout (with priority registration?) in the near future. The build message reads: We just upgraded your Tivo service with the Spring 2007 Service update. This update includes more options for programs in your Now Playing list and integrates support … Read more
The Mio DigiWalker C310x GPS is on sale at Staples for a low $199 with no rebate paperwork to mess with. It’s not a Garmin Nuvi and it doesn’t offer text-to-voice, but where else you going to find a color, touch-screen, SiRF Star III GPS this cheap? Heck, it even plays MP3s (though no one … Read more
We get several dozen press releases a week. Some are relevant, but most are not, and a few are downright crazy. I think it’s time to shine a light on some of this silliness… Today, I received an open letter to American Idol’s Sanjaya from KFC’s President (who isn’t named Colonel Sanders). Here’s an excerpt … Read more