TiVo continues to blur the lines between advertising and content (see Navy Football, CNET Reviews) with today’s debut of a new video feature called “TiVo Takes On…” The first Showcase is a 10 minute behind-the-scenes look of NBC’s Fear Factor. TiVo employee Shanan Carney, of TiVo Newsletter and video advertisement fame, does a nice job hosting the entertaining featurette (assuming you’re into Fear Factor). Based on the audio and video quality, though, I’m guessing either production was handled in-house or they need to work on their video compression. Trivia: Joe Rogan owns three TiVo units.
