After a several year hiatus, Apple once again brings supplemental movie content to Apple TV in the form of iTunes Extras. It’s the sort of DVD and Blu-ray goodies you’d expect in cut scenes, featurettes, and the like. Whereas initial Apple TV models sported hard drives, over the last few years this downloadable content was only available to desktop iTunes clients given Apple TV’s small form factor. But the new implementation is cloud-based (and high def) – so content can now be streamed down to aTV, you’re not eating up local storage, in the case of computers, and studios are able to update their offerings. Come this fall, Extras will also be streamed to iOS 8 devices.
While I ebayed my Apple TV, in favor of Amazon’s Fire and assuming an upcoming hardware refresh, our pal Tim loves his… and buys lots of movies from Apple (and the UltraViolet consortium). He shot the brief video above to demo iTunes Extra and show some funky launch bugs, in relation to previously purchased content (which, fortunately, cleared overnight without intervention).