Everyone’s on the lookout for the debut of iOS 7 at Apple’s big press conference scheduled for next week. But GigaOM is reporting that, based on available shipping data from an analytics company called Panjiva, a new Apple TV set-top may also be in the cards.
According to the report, Apple received shipments labeled “Set Top Box with Communication Function” from a company called BYD Precision Manufacture based in Shenzhen, China on August 11th, 18th, and 25th. Panjiva is postulating that since Apple’s last set-top shipment was from a different company, Hon Hai, these latest devices are a new product altogether.
Aside from the timing of the set-top shipments, some of the new features in Apple’s mobile OS update also tie nicely with the idea of an upgraded TV product. For one thing, Apple will support device-to-device connections in iOS 7, which would allow a set-top to communicate directly with other gadgets (including gaming controllers!) without the need for an Internet connection.
And for another, Apple is emphasizing its enhanced auto-layout functionality in the new OS. The idea is that content will adjust automatically to fit whatever screen is being used. Although Apple already supports some auto-layout functionality in iOS 6, there are new settings in iOS 7 for automatic positioning and dynamic sizing.
Let the rumors and speculation continue. We’ll all find out for sure next week.