XM Gives Away Programming On iTunes

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Follow me along a brief web journey… Browsing the newly redesigned CrunchGear, I read Blake’s holiday gift suggestions that lavished high praise on Griffin’s Evolve Wireless Sound System, leading me to XM’s site to find out if they’re still ignoring us Helix/Inno customers in need of an integrated speaker solution. While they’re offering a $30 adapter for the horrible looking Belkin Boombox (sorry, Kevin), what caught my eye were the XM Podcasts. So I headed over to Orbitcast to learn more:

XM Satellite Radio is now available on iTunes. Not all of it of course (that would be silly), rather a select number of XM’s original music, news and sports series are now available as free podcasts. “By making these original XM series available through xmradio.com, iTunes and other popular podcast web sites, millions more consumers have an opportunity to sample some of the best in premium music, news and sports programming that you can only get as an XM subscriber,” said Eric Logan, XM executive vice president of programming.

This is an extremely progressive move by XM, allowing them to economically reuse content – simultaneously for both entertainment and advertising purposes. Nice!

1 thought on “XM Gives Away Programming On iTunes”

  1. Now only if they would make Bob Dylan’s Theme Time Radio Hour available as a podcast. I would download that sucker every week and listen to whatever commercials they stuck on it.

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