TiVo’s greatest challenge has always been its pricing structure. And, to reduce the barrier to entry, they’re significantly subsidizing DVR hardware by floating a $0-down promotion.
While this isn’t the first time they’ve gone down this path, this particular incarnation is fairly compelling: $15/mo, with two-year commitment, get you both the new TiVo Bolt OTA and service. Further, by going monthly, you’re entitled to their ongoing continual care warranty – if the box goes belly up any time after 90 days, which subscribed, it’s a flat $50 for a replacement.
Some quick math —
TiVo Bolt OTA promo
$15 * 24 months = $360
TiVo Bolt OTA rack rate
$250 hardware + ($7/mo * 24 months) = $418