TiVo’s New Radio Advertisement and Slogan

Dave Zatz —  November 16, 2006

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“It’s not TiVo, unless it’s a TiVo.”

Click the play button above.

6 responses to TiVo’s New Radio Advertisement and Slogan

  1. Great ad, but it makes me want to buy a Free Willy DVD. ;)

  2. I made at least three “runs for the border” today. Seriously, when I heard the Free Willy thing my immediate thought was: Do they need permission from Warner Bros?

  3. “TiVo is now free for a very limited time.” ??????

    Free TiVo (box) is a major theme in their sales strategy.

  4. The single NTSC tuner S2 has a limited lifetime, the “free box” sales angle may not.

Trackbacks and Pingbacks:

  1. TiVo Lovers Blog » Blog Archive » New TiVo radio ad - November 4, 2007

    […] posted this last week, but I never got around to sharing it here. Dave managed to record the new TiVo radio spot, which seems to be designed to serve the dual purpose of promoting TiVo as a product and as a brand […]

  2. TiVo Lovers Blog » Blog Archive » New TiVo ads - November 4, 2007

    […] but I think that’s one of the most annoying ads I’ve heard. Definitely worse than the earlier ‘Taco’ radio ad, which I also thought was annoying, just not as bad. But, in any case, it is nice to see them doing […]