Marketing With Tivo, Dockers?

The positive buzz surrounding Tivo is leading to some strange marketing synergies. The recent iRiver PMC deal makes sense as an option for watching Tivo To Go, but the JCPenny Dockers promotion is way out in left field. Dockers says: Buy $100 of Dockers Men’s Qualifying Apparel and/or Accessories Between September 25th and September 28th, … Read more

Logitech Harmony 520 In The Flesh

Harmony 520Logitech has begun shipping the new Harmony 520 to select Walmarts, which resulted in numerous phone calls and a distant quest to two stores. Why Walmart you ask? Logitech is aiming squarely down market with this $99 model – and I’ve concluded the cost corresponds directly to the number of buttons.

The main differences between the 520 and the 6xx line are obviously the the new physical design, dropping the hard coded activity buttons along with many others, and the introduction of new software – for under a hundred bucks.

As with other models, Harmony remotes are configured online using a web-based wizard with your custom settings being downloaded via USB into the remote. The 520 is the first in the Harmony line using updated configuration and connectivity software. Logitech promises this will eventually be available to all Harmony devices – in fact it is currently willing to configure my old 659, though I haven’t tried. Keeping with the Harmony way, you program your remote using activities. For example a Watch DVD activity might turn on your TV, switch the input source, turn on the DVD player, and dim your Lutron lights. Soft buttons listed in the LCD allow for an unlimited amount of function keys.

Read moreLogitech Harmony 520 In The Flesh

Tivo Customers Face $150 Cancellation Fee

First Macrovision DRM, now this… Tivo has gone the route of most cell phone providers with their updated service agreement. They’ll sell you hardware at a loss, but guarantee themselves service revenue to recoup those expenses. If you cancel service within a year of activating your unit, you’ll be penalized $150. No caveat for multi-Tivo … Read more

Tivo Advertising Campaign Stymied

And I thought this month couldn’t get any worse for Tivo… First they’re hammered with bad press due to Macrovision DRM. That was followed by Metron, the company handling Tivo’s phone and web orders, folding last Friday. Little did we know Tivo had a television and web advertising campaign beginning this week. Sadly, Tivo is … Read more

Verizon Flips FiOS TV Switch

FiOS TV has gone live in Texas with a huge selection of digital channels and VOD at very competitive prices. Verizon plans to expand service into Florida, California, and Virginia later this year. FiOS TV uses Verizon’s fat pipe fiber optics to provide IPTV via a set-top box. Verizon says: FiOS TV subscribers will enjoy … Read more

Moxi Adds VoIP Capabilities, New Executives

Diego’s Moxi Media Center, a dual tuner HD DVR, has integrated its existing Telephone functionality into UniTV’s cable services platform. Meaning you’ll be able to access your cable provider’s VoIP services, such as callerID and voicemail, directly through your set-top box. Moxi says: Interoperability with UniTV allows deployment of Moxi Telephone on a much wider … Read more

Verizon FiOS TV Scores ESPN And Disney Channel

Verizon’s FiOS TV has only been approved in a handful of jurisdictions, but that hasn’t stopped them from moving forward with content deals. Today Verizon inked a major agreement with Disney. Verizon definitely needed ESPN to compete with traditional cable providers and satellite TV… And now they can – ssuming they get cleared to provide … Read more

Brave New World

As you may or may not know, I occasionally write for and provide tips to a variety of blogs. My hero, Peter Rojas of Engadget, has encouraged me to write for myself. And here we are… The web publishing technology is new to me, so it will take a few weeks before I’m firing on … Read more