Over the past few months I have become increasingly obsessed with a company that I have followed for a very long time. For most people, today was like any other Monday. They went to work, talked about their weekend and couldnt wait for it to be over, but for me I spent the day waiting in anticipation of something that Ive been looking forward to for several months now.
For the first time ever, I had the opportunity to listen to DivX publically comment on their business plan and their execution over the last few months. In the past, Ive followed DivX as closely as any other tech enthusiast and while I understood that the quality of their codec and the underground roots that set them apart, very little information was leaked out about this private company based in San Diego California. While many have either never heard of DivX or have no idea of what the company does, over the years, Ive formed a fond appreciation for their technology and their inexplicable ability to survive regardless of the competitive landscape.