With relatively little fanfare yesterday, AT&T launched their cell phone Video Share service in nearly 160 markets. Sure the iPhone has brought in a lot of buzz not to mention revenue for AT&T (more on AT&T earnings later), but in the long run, the launch of video sharing is a bigger deal.
Years ago I worked with Motorola on the launch of the ill-fated Ojo video phone. There are many reasons why Motorola discontinued the product, but for me, the Ojo still has an important place in my living room. My almost-two-year-old talks to her grandparents on it several times a week, and has almost since she was born.
One of these days, video phones will hit the mainstream, and AT&T has found a way to ease people into the idea. Text messaging and photo messaging are common now, and video on a cell phone is simply the next logical step. I even think that sending a video clip versus talking via live video is a smart way to start with the concept. People are vaguely uncomfortable about sharing themselves live on video (think Jane Jetson’s morning face mask), but taking a quick clip of something and sharing it is as comfortable as posting something on YouTube. And on a cell phone it’s much easier, immediate, and more relevant.