TiVo’s Marketing Blitz: $$$
Wondering how much the new My TiVo Gets Me television, print, and web advertising “blitz” costs? According to the NY Times: more than $15 million. Yowza! The Times also reports the ad agency behind this campaign (in which everyone gets TiVo antennae) as Kaplan Thaler, who we probably know from the Aflac duck and women … Read more