News from Gotuit: The company has just announced a deal with Sports Illustrated to power the 2007 NFL Draft FilmRoom feature. Gotuit has essentially created a video database of Draft candidates’ top college plays. If you visit FilmRoom you can search for players by name, position or school and then watch mini highlight reels of touchdowns, passes, blocks, etc.
This is a very cool application for football fanatics, but it’s even more interesting to me for its potential across the landscape of online video.
Gotuit considers itself an online video publisher and will work with businesses in a number of different ways to make video on the Web engaging. In a situation like the SI deal, Gotuit encodes and transcodes video for the Web, adds massive amounts of metadata, and then provides the publishing and sharing tools to create a dynamic, semi-personalized application.