I got an email from Gotuit the other day about the latest enhanced video site they’re enabling. In this case the news is about a Luke Bryan video remix site (apparently he’s a singer with EMI’s Capitol Records Nashville), but the press release was highly reminiscent of several other Gotuit announcements. In other words, not very interesting, except for the fact that it piles on one more example of Gotuit’s latest success. In September the company announced a deal with the FOX Reality Channel and with Sports Illustrated for the 2007 Heisman Watch site.
Using the announcement as an excuse to revisit the Gotuit website, I found that behind the scenes they appears to be making changes. The company site has been completely revamped to target business customers only, not consumers. Smart. It’s a lot cleaner and quite slick looking. I don’t know anything about the company’s financials, but focusing on a B2B audience has always seemed its most promising route. Rather than fight the consumer video wars, Gotuit is establishing itself as a trusted content delivery system at a time when the business world is just starting to scratch the service of online video applications. I see huge growth potential.
