Last100 spotted this Hollywood Reporter story over the holiday detailing MGM’s venture into straight-to-download movies. On Tuesday, MGM debuted “A Dog’s Breakfast” on iTunes and Amazon Unbox. The flick is directed by and stars “Stargate Atlantis” actors and is being hyped on YouTube.
The key here is that the movie has a built-in audience of “Stargate Atlantis” watchers. If anything is going to kickstart the straight-to-download distribution model, it’s movies that build off of an existing fan base. I hope we get a lot more of these ventures in the near future. (Joss Whedon hear my prayer…)