While the Apple Watch was announced for a second time this week, one of the more fascinating aspects of the 90 minute press event was Apple TV-centric. And the three-year old streaming hardware sees an immediate price drop from $99 to $69, undercutting both the Roku 3 and Amazon Fire TV. Despite the discount, I’d still recommend the Roku 3 to most given a much larger app catalog and their unbeatable universal search. Yet, the dynamics may shift … for a bit, anyway.
Beyond the highly compelling Airplay and iTunes integration, for those deep into Apple, HBO NOW will be an exclusive Apple TV offering when it launches in April for $15/month. Unlike HBO GO, the streaming service bundled with many cable and satellite providers, HBO NOW will be available to anyone with an Apple product and an Internet connection. I’d strongly suspected the foreshadowed service would launch exclusively with ISPs to largely preserve the status quo. But HBO is moving forward with a clearly agnostic, tho still strategic, approach… that may yet involve our Internet providers: