VentureBeat’s run a rather provocative headline that declares “Roku is kicking the cable industry’s butt.” Yet, it’s not exactly clear how they could be.
First thing first, we’re big fans of Roku. In fact, we were amongst the very first to purchase their original Netflix streamer, currently own several modern boxes, and named the $50 Roku LT as “a box of the year” in 2011. Yet, even with all that love, we just don’t see any way that Roku could be kicking cable’s butt.
In terms of numbers, Roku has moved about 2.5 million boxes. That represents one time sales and a small but growing recurring revenue share. Beyond that, Roku isn’t actually profitable. Meaning they spend more money than they ingest. Compared to say a Comcast. Yeah, they may have lost 19,000 cable customers last quarter but that still leaves them will more than 22 million households… who pay them each and every month for premium television services.