The SCTE Cable-Tec Expos is an engineer’s show, but there are always a few hidden gems with broader appeal. One of them this year was the NDS HTML5 Snowflake guide. You can’t find it anywhere in the U.S. yet, but UPC has deployed it in the Netherlands with the new Horizon service. And now that NDS is part of Cisco, there may be a better chance that some version of Snowflake will end up with a cable, telco or satellite provider near you.
There are a few key things to know about Snowflake. First, even though it’s HTML5, it doesn’t have to run on an IP box. NDS creates an abstraction layer on top of existing set-top software to support the guide, which is actually hosted in the network. (A handful of other companies are doing this too now, by the way.) Second, while your set-top doesn’t have to be an IP box a la the AT&T U-verse model, the fact that the guide is IP-based means it runs on tablets and smartphones too. Third, in addition to the pretty UI, web-based guides like Snowflake can add in a whole lot of new information – think personalization, content recommendations, and eventually targeted advertising.