USA Today is out with a movie-ordering comparison of Apple TV versus Amazon Unbox on TiVo. Buried in the article is an interesting nugget:
Amazon and TiVo are expected today to announce direct sales that bypass the PC altogether.
Movies can currently be ordered via Amazon’s website on computer. (Unofficially: Unbox OnDemand) This method generally works out fine given movies can ‘t be watched until the download completes, but it makes sense to provide ordering directly on the TiVo unit – for both service and as a means of advertising the feature. The challenge isn’t really the technology of building the Java HME widget, the challenge is creating a well organized and friendly TV interface for Amazon’s large collection of content. We shall see…