While Best Buy’s new pair of Insignia TVs featuring “TiVo Design” started trickling into stores last week, as you can see above, the retailer is just now officially announcing their first foray into the “connected” television space. And in discussing this new initiative with Best Buy, they clearly acknowledged something of a marketing challenge… given TiVo’s association with the DVR. This is an Insignia television first, featuring TiVo’s high definition interface. But it’s no DVR. Already, even TechCrunch got it horribly wrong:
a $499 32-incher with DVR built-in isn’t too bad and if you’re hard up for cash you can save a little money by sticking getting a TV and DVR in one.
Speaking of pricing, I’m happy to say the rumors were wrong. The 32″ set runs $500 and the 42″ clocks in at $700. Which is much more reasonable for a Best Buy house brand like Insignia and allows them to compete with the likes of Vizio. Although, I suspect their intended market exceeds budget offerings. And it surely seems as they’ve invested a lot into this new platform.