The end of smartphone subsidies may be upon us, given T-Mobile’s uncarrier moves and AT&T’s new Mobile Share Value plan:
With the ‘No Annual Service Contract’ options, smartphone customers can save $15 a month on Mobile Share Value plans. Customers can receive these monthly savings when they: Get a new smartphone for no down payment with AT&T Next; bring their own smartphone; purchase a smartphone at full retail price; or when their smartphone is no longer under contract and they switch to the new plans.
Indeed, my mom received a letter from AT&T illustrating some of their new offerings. And, as CTO of the Zatz family, I reviewed her service and usage… then flipped the account to a new Mobile Share Value plan, cutting her bill nearly in half from $85 a month down to $45. The savings come via two mechanisms. First, given her limited data usage due to iPhone 4 screen size, I was able to put her on a tier that replaces 900 minutes with unlimited talk (and adds unlimited texts) but restricts data access to a mere 300mb. (I imagine many of her generation remain more interested in using phones for voice.) Oddly, the additional savings is not reflected as you’re evaluating plans, but only after you enroll – and an out-of-contract phone reduces the advertised monthly fee by $15.
