Along with a minor refresh of the Roku Express and Roku Ultra this week, the streaming powerhouse also unveiled a new customizable remote. While it doesn’t do away with the “spam buttons,” as Roku is primarily an advertising delivery company (and Netflix requires it), the enhanced remote control adds two new numbered personalized shortcut buttons that can programmed to launch whatever apps you so choose. At least initially, this is a Roku Ultra exclusive. But I suspect it’ll be made available as an accessory for other models. Then again, with Roku’s expanding voice control, we may not even need these.