Categories: TiVo

Prepare For “TiVo Enhanced” Products & Services

TiVo has submitted a number trademark filings for a “TiVo Enhanced” logo and verbiage… seemingly covering just about everything the company currently offers. One example:

Subscription television broadcasting services; transmission of cable television and interactive delivery of audio and video over digital networks; cable television transmission of personalized and interactive television programming; Transmission of network and satellite television programming; Digital and electronic transmission of voice, data, sound, music, graphics, images, audio, video, information, and messages

I can imagine a number of scenarios where we might see this bit of marketing implemented, such within the guides of former Rovi-branded licensees or stamped on products like the TiVo-powered Philips DVR announced in 2017 (that’s yet to launch) — similar to the retired “TiVo Design” Insignia HDTV.

Published by
Dave Zatz