Roku’s naming conventions continue to be clear as mud. However, they’re sensibly streamlining their line-up … and, for the upcoming holiday shopping season, intend to bring 4K streaming to the masses with the inexpensive Roku Premiere, running all of $40 – seriously undercutting the Apple and Amazon competition. However, for an additional ten bucks, I’d recommended the Walmart-exclusive Premiere+ that bundles a voice remote with (priceless) television volume control buttons. Of course, mating a 4K streamer to a 4k television doesn’t suggest all streaming content will be in 4K. In fact, the vast majority of video will not reach that resolution. However, a decent amount of YouTube and Amazon Prime streams in 4k and on the house, whereas Netflix 4K does require a plan upgrade.