While Best Buy often functions as an uncompensated showroom for online sales, given massive Alexa and Fire TV displays, the big box store is clearly a valued Amazon retailer. As such, the two companies have announced a significant partnership expansion that sees Best Buy replacing Roku on Insignia house-brand sets with the Fire TV experience. Also, interestingly, Best Buy will not only sell these televisions in-store but optionally through Amazon.com for the first time.
The newly designed smart TVs come with the Fire TV experience built-in, uniquely bringing together live over-the-air TV and all your streaming content into one easy-to-view location. Connect any HD antenna and instantly use Alexa to search for and watch broadcast TV, or choose from a vast catalog of streaming TV episodes and movies from Netflix, Prime Video, HBO, PlayStation Vue, Hulu, and many more. Fire TV Edition includes a Voice Remote with Alexa, making it easy to launch apps, search for TV shows, play music, switch inputs, control smart home devices, and more. It can also be paired with any Echo device allowing you to easily use your voice to control your TV experience hands-free with Alexa.
Fire TV Edition continues to improve even after your purchase, with more new Alexa skills, software features, and applications added regularly. Tens of thousands of Alexa skills are already accessible today, allowing you to have amazing entertainment experiences, view and control your smart home connected cameras, lighting, security systems, and more.
While we don’t expect Best Buy’s abandonment to significantly impact Roku licensing, TCL’s announcement today to embrace Android television is more concerning as it’s not yet clear if this only refers to a new line of TVs and/or sets for markets beyond the US.