Amazon To Expand Fire TV Lineup

Taking a page from Roku, Amazon appears poised to expand their Fire TV streaming lineup from two models to three streamers. In addition to the current generation Fire TV Stick ($40), AFTVNews suspects two new models will ultimately replace the existing second generation Fire TV box: At the higher end ($100? $120?), Amazon appears to be prepping a 4K streamer, with dedicated GPU, to bring 60fps and HDR for the first time. While a new offering mid-tier offering ($60, $70?) will serve 4K to the masses. Meanwhile Apple will likely announce a 4K box next week, perhaps with 4K iTunes and hardware pricing improvements to better compete in light of their $1b original programming initiative, and Roku will soon unveil a beefed up 4K Streaming Stick. With this upcoming round of fall updates, I’m hopeful Amazon and Apple also bring more powerful gaming capabilities to the table as an alternative to the bloated Xbox and Playstation experiences.

Published by
Dave Zatz