It was inevitable. After years of pining, as soon as I purchased additional, colorful Philips Hue BR30 bulbs, a white variant was sure to be released. And, sure enough, here we are. While FCC docs indicate we’ll shortly see a tunable white BR30, the lumens still clock in pretty low at a reported 680 (compared to the bright WiFi Lifx Wi-Fi bulbs that periodically call my name). As to timing, I’d guess these Hue White Ambience will hit retail in the next month or three and I imagine they’ll go for $30-40/pop. In which case, I may still come out OK given the 50% off outlet sale I recently availed myself of.